CHAPTER ONE
INTRODUCTION
1.    BACKGROUND INFORMATION
According to the business dictionary, information is defined as a “Data that has been verified to be accurate and timely. It is specific organized for a purpose and presented within a context that gives its meaning and relevance which can lead to an increase in understanding and decrease in uncertainty. Reits (2010) defines information that when experienced at the conscious level as a  question, gives rise to a search for an answer, information is a fact and knowledge needed to answer some questions faced by people in their daily life.
The world Encyclopedia defines information is any kind of event that affects the state of a dynamic system. The valve of information lies solely on its ability to affect a behaviour, decision or outcome. A piece of information is considered valueless, if after receiving it, and things remain unchanged. Agriculture play an essential role in everyday human activities ranging from the provision of primary needs like food, clothing and shelter to secondary needs like construction, manufacturing etc. while much of the world is still stuck in subsistence agriculture majorly in remote part of the country, a little proportion of agriculture is just being practiced under the light of civilization and mode4rnization. That is to say farmers in the remote part of the country need to be constantly fed with information, idea, knowledge and skills developed from the Research Institute for better Farming Practice and eventual increase in yield. Information might be inform of new technology like storage facilities, better farming system like mechanization, access to credit facilities etc. for Agricultural information to be effective, after the information has been conveyed from the door, i.e. ministry of agriculture and the subordinate like research institute, Agricultural Development Project (ADP) etc to the receiver to the donor of the information must be accomplished.
Also, Agricultural Information tend to connect the different departments of agriculture be elaborating on how judiciously individual department by products can be utilize by another department another, example, Nigerian is naturally fixed to the soil by some legumes like Callopogonuim Mucunoide, which will eventually increase the nutritive valve of livestock that feed on them while the excreta of the livestock is used to manure for crops to increase their yield. It can be represented sectionally as below.
The means of transporting agriculture may be through extension agents or through mass media. Media transit their information electronically with television, film, radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles. Alternative print media uses a physical object as a means of sending their information such as newspaper, magazines, Brochures, Newsletters, books, leaf lets and pamphlets. Outdoor media is also a form of mass media which comprises billboards, signs, placards, placed inside and outside of commercial buildings like shops/buses, public speaking and event, organizing e.g. demonstration are also considered as mass media.
Mass media have been acclaimed to be a very effective medium for diffusing the scientific knowledge, innovation and technology to the masses in a country like Nigeria precisely Edo State where farmers literacy level is low. The choice of communication medium is of vital importance. Radio for example, because of its low  cost and affordability by virtually all classes of income  earners, it can transfer modern agricultural technology to both literate and illiterate farmers even in interior could serve as a suitable medium of disseminating information and latest technical know-how. The farmers can easily understand the operations technology and instruction through television. The print media widened the scope of communication. It is cheap and farmers can afford to buy and read them at their convenience. It is a permanent medium in that the message are imprinted permanently with high storage value which makes them suitable for reference and research.
Cassava as the name implies is one of the staple foods consumed locally by the people of Edo State (Nigeria). Recently, the Federal Government has decided to increase the rate of cassava farmers so as to be able to produce food for the masses.