CHAPTER ONE
1.1    BACKGROUND TO THE STUDY
The survival of any business organization defends on a very large scale of the patronage that it enjoy form those who consumer the product those promotion mean to push forward to advance in idea in such a way to gain acceptance and approval for it.
And also one of the crucial component in the setting  of the consumer product is promoted which is used in pervasion and communication which could either be inform of advertisement personal selling, sales promotion as a competitor in the market hope to influence as many consumers as possible to choose their product over alternative product. Sales promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumer are persuade and convinced to buy a product or services and common supported by sales promotion, this belief is strengthened by porter (1996). Whose work have attempted to spell out experimental analyses of the theory same promotion in relation to consumption.
    Also according to ray wild (year) promotion is concerned primarily with the persuasion gained largely at securing increasing the sales of the actual market prior to this study, the researcher was able to observe restriction in the use of sale promotion show that the effective promotion strategies will diminish market effort while the presence of the effective promotion strategic will improve customer satisfaction. Important of sale promotion at profit and close monitoring of the research work will be readable and usefully to all manufacturing company as a whole.
1.2    STATEMENT OF THE RESEARCH PROBLEM
May business organization are facing serious problem how to reach their predetermined goal and objectives due to the competition merged with our distressed and inflationary condition the study is therefore to assist Nigeria manufacturing.
Particularly consumer manufacturing competes and managers or various organization to be acquainted with secret to success in an uncertain and competitive environment. This can be achieved by aiming at bringing to the limelight the effectiveness of sales promotion as opposed to ancient belief.
  Business organization use sale promotion to stimulate and create awareness on the existence of the product and services through advertising this is because it is viewed as a key decision variable in influencing consumption pattern of the consumer.
1.3 OBJECTIVE OF THE STUDY
Especially this study will evaluate: the effectiveness of sale.
(1)    Promotion on consumption behavior of consumer using the Nigeria bag manufacturing in Inaja as a reference point. It shall
(2)    Also dwell on the relationship between sale promotion and consumer palter of censure.
1.4    SIGNIFICATION OF STUDY
Based on the series of beliefs that sale promotion does not correlate with increase relative consumption and those changes in consumer attitude a product or service is due to some factors like trial usage idea rather than sale promotion. While other believe that sale promotion would lead consumer form the stage of awareness to the interest stage hence the desire stage and finally to purchase which is the action.
the signification of the study is to identify and explain extent to which various sale promotion on sumor product can influence the consumption pattern and purchase in the part of the consuming.
1.5 SCOPE OF THE STUDY
The research study is limited to Nigeria bag Manufacturing Company. This study coyer the entire organization but will be represented by only 20/ of the whole population.
This research work is an attempt to bring to light some in effentible factor that would lead to marketing promotional strategy with particular attention of Nigeria bag manufacturing company.