CHAPTER ONE
1.0    GENERAL INTRODUCTION 
1.1    BACKGROUND TO THE STUDY
The impact of advertising in enhancing sales volume is the ultimate goal of advertising in order to increase the firm’s profitability.
Advertising is the mass paid communication designed to impart information about an organization, brand or services to develop attitudes and awareness and to induce action beneficial to the advertiser generally through the sale or promotion of the product.
According to John Hobson (1958), advertising is a form of communication, the special nature advertising of this is that it is paid for by some interest party who stands to benefit from the communication of the message. Moreso, getting your name out to the public is the key to raising our sales volume.
The old adage that you have to spend money to make money is very true in this case if you want your customer base to expand, you must advertise word of mouth is a great way to get local business is Fantastic and always well came, but there is a far larger scale of people that advertising will help bring in. the business all advertising in many ways and have been extremely successful.
Coca – cola “I’d like to teach the world to sing” that was one of coke’s famous advertising campaigns many years ago, who is coke’s biggest rival: Pepsi – Cola of course.
Pills bury doughboy: Say he’s that cute little guy whom you would have to give a little poke in his tummy to make him laugh. This character has been around for many years. Why? Because of the success of his advertising power.
Advertising business increase sales volume because people like buying a name they feel they know. That is why so many people refuse to buy products that are a generic brand. They do not know the name because they have never heard of it. They have never been given a reason to trust the name and therefore they dont trust it.
If your goal is to simply reach more people in your area, that can be done on a smaller scale. Advertising hire people to stand with signs a long the road to encourage customers to come to their place of business.
Advertising makes smart business sense yes, you do have to spend some money in order to advertise. However, the increase in your sales volume will make up for it. Many falling business have used advertising as their last ditch effort to save their businesses and it works.
1.2    STATEMENT OF THE  PROBLEMS
           This research will indicate various problems that an organization sales volume will encounter without advertisement which includes the following
It can lead to low sales volume.
It can lead to low productivity.
It reduces the company profit.
It encourages competition.
It reduces organization market shares.
It reduces organization recognition.
1.3   OBJECTIVES OF THE STUDY
The main objective of this project may be classified into two major areas.
Firstly, the study aims is to show how “Advertisement” play a critical role not only to an organization but also to the consumers to whom the information about the products is being conveyed. Advertisement tends to inform the target audience about the product being advertised. The potential buyer will be informed about the product, quality, quantity, how and where to get the product, its price etc.
                Secondly, to show how demand for products are been enhanced through advertising the product may be on rough existing or a newly introduced one. Advertising is sometimes used to popularize the organization and not a particular product or brand.
For example an advertisement carried out by NIGERIA BOTTLING COMPANY PLC. Which say “I’d like to teach the world to sing” which is advertising coca-cola as a product.
1.4        SIGNIFICANCE OF THE STUDY
           It is expected that the findings in the project world have both the theoretical and practical usage of students of business administration, Nigeria Bottling Company Plc. And the general public by helping them in the following ways.
1.    Educate managers on effective advertisement process.
2.    Advise managers on various advertisement strategies that can be used to achieve their aims and objectives.
3.    Produce awareness, persuade, influenced and remind the actual potential buyers about their products.
4.    Enlightening managers in such a way as to gain acceptance and approval of their plans.