EFFECTIVE COMMUNICATION AS AN AID TO SURVIVAL OF A BUSINESS ORGANISATION [A CASE STUDY OF DOYIN GROUP OF COMPANY NIGEIA LIMITED ILORIN]
ABSTRACT
This study focuses “Effective Communication as all aid to Survival of a Business Organization†a case study of Doyin Group of Company’s Nigeria Limited Ilorin. Objective and goals of any organization can be achieved through effective communication such objective include profitability, growth, survival e.t.c, the objective will also help in determining how effective communication enhance business subordinate and management relationship and us effects on the organization. Just as it is agreed that communication is the back bone (life-wire) of management in a nutshell the inefficient communication which depicts for it in the co-oporate chain can also be corrected through effective communication. These will deal with all activities involved in the collection of all necessary data and information required for the findings that makes the researchers work valid. In eliciting the necessary information and explain from the sampled respondents, therefore two appropriate research instrument were used, they are questionnaire and interview. It will also antis on sample size. The targeted population are three company’s, Doyin investment group of company’s, Dayaad venture limited and wonder foods Nigeria limited and the information obtain be analyses with the use of simple percentage and the reliability and validity of the study will be tested since reliability but not sufficient condition for validity. The finding reached after and analyzing the data collected in table 6, 7 and 8 it was discovered that most organization uses both formal and informal of the management task table 10, 11, 12, and 13 further shows the effective communication is the backbone of management because it enhances decision making and allow effective condition and control in the organization. However table 19 and 20 shows that dispute between the management and subordinate was mostly cause by mis-internation of management plans and policies but at the same time shows in table 13 that effective communication create in conducise climate for employee to organizational goals and objectives, if its is well practiced. From the finding generated from the study, it was concluded that effective communication has helped in executing managerial task, since the method of communication adopted was very important. The work of a manger was made very easy through delegation. It could be concluded that the method of communication used really help both positively and negatively in enchanceing relationship. Conclusive formal communication can be very effective in aiding management if well practiced.
CHAPTER 1
INTRODUCTION
1.1 GENERAL INFORMATION
Before going into general information of this chapter, I will like to get us acquainted with how the word communication originate.
The term “communication†which means “commonâ€. It is believed that if one can effect communication or idea, one has established common meeting ground for understanding.
All human being get involved in communication and this is done through communication. It is also through communication that interaction is made possible among group of people or individual in the society. Though interaction, information and ideas are transferred from one person to another, such information and ideas are often uses as bases and as a means of innovation also to develop the society.
Communication plays a vital role in the society for any business organization to achieve their aims and objective communication is highly important since business cannot operate in a vacuum. Interaction with people in and outside the business is very important, communication has enhanced most nations/countries of the word development be it technologically economically, politically and religion
However, communication takes this form, giving instructions, receiving information exchanging ideas laying down rules and regulations, job description and the organizational marvels.
Without effective communication, the world would have been static without any development. Marinating any form of links between the past and future would have prove quite impossible because of the absence of effectiveness communication.
1.2 STATEMENT OF THE PROBLEM
Inefficient communication in an organization simply deficts fault in the corporate chain. When an organization manager supports (friendly) each other and have good working report.
Communication tend to be very good, the functions of effective communication here can be functional management. In a nutshell communication is the backbone (lifewire) of management. Any organization established is to achieve certain goals and objectives and before these goals and objective can be curtained there is need for effective communication within the organization and its environment.
1.3 JUSTIFICATION OF THE STUDY
The aim and purpose of this study is to analysis and evaluate how effective communication and management help organization to achieve their set goals.
Management can be refres to as administration of business. A management cannot be effective in discharge of his duties without effective communication with his subordinate. Subordinate can not be effective in the discharge of his own duty also if message passed to them by their superior is not effectively communicated these will not allow them to know their responsibility and how to carry them out effectively
1.4 RESEARCH QUESTIONS
There are some question to ponder upon.
i. is there any relationship between effective communication and management.
ii. Will communication be complete without feedback
iii. What effect will ineffective communication have on management.
iv. Does barriers in communication really have anything to do with management
v. Does understanding have anything to dowith communication
vi. Can we effective communication is the backbone of management.
1.5 SCOPE OF THE STUDY
This study is majorly design to create awareness of the role of effective communication as an aid of management survival. And this study also covers the impact of communication in the business organization. The scope intends to know how communication can be used to enhance effective performance in the business organization. It also intends to discover the type of communication package to be used in the business organization.
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