CHAPTER ONE
1.1    INTRODUCTION
    Personal selling takes the form of oral presentation in a conversation with one or more prospective purchase with the purpose of making sales, one of the purposes of personal selling in informing and satisfying consumers of the product into contract face to face and make sure that transfer of ownership takes places.
    We have two types of market, the consumer market and the industrial market but we should be focusing on consumer market which comprises of the producers, resellers and government. Industrial is faced with challenges so it is advisable that the management of the industrial sector use personal selling than any other promotional mix which are advertizing, sales promotion and publicity.
    The researchers is to establish why personal selling as the most effective promotional mix or tool to be used for marketing industrial product or goods.
    Personal selling is when company uses sales persons to build a relationship and engage customers to determine their needs. Personal selling offer entrepreneurs both advantages and disadvantages in comparison with the other elements of the promotion mix. On the positive side, personal selling allows the sales person to target the message specifically to the audience and receive immediate feedback. In this way, it is more precise than other forms of promotion and often has a greater persuasive impact. Sales person may learn about competitors products for example or about emerging customers needs that may leads to the development of a new product, personal selling may help a small business build loyal, long-term relationship with customers.
1.2    STATEMENT OF STUDY
    This is where the problem relating to the study would be presented. The statement of the problems relating to this study is as follows.
TIME CONSUMING: The time used in collecting data, for example movement from one place to another is overwhelming.
CAPITAL INTENSIVE: The money spent is huge, looking at it from all perspective such as materials to be used e.t.c.
LACK OF RELIABLE INFORMATION: There are various information needed for the research not these information could be termed confidential or secret discouraging those who are not staff to stay back indirectly presenting non-staff.
1.3    AIM AND OBJECTIVE OF THE STUDY
    The aim of the study is to ascertain or take note of contribution of personal selling as a tool for marketing on industrial product. It also create a way or avenue for which salesman or woman can be able to tackle the problems relating to personal selling and its environment and also to come in close contact with prospective buyer with the main purpose of selling process and lastly creating awareness about the product.
    The objectives of the study are to create the buyers and sellers relationship and training the salesman on how to relate to their potential and actual customers. The aim and objectives is directed toward selling the problems encountered in personal sellings.
    The aim of this research work is to identify knowledge gaps and provide appropriate background material for a proposed full-scale study of the relevance of marketing in organizations.
    The research objectives for the field component of a proposed larger study are:
i.    Examine the importance of marketing research and planning.
ii.    Discuss the role of marketing mix in the fulfillment of organization’s mission and vision.
iii.    Identify the role market agents in the marketing systems.
iv.    Identify good practice which can contribute to improve relating systems.
v.    Identify the barriers to effective marketing in Nigeria.
vi.    Make recommendations, for improving marketing system in Nigeria.