EFFECTIVE COMMUNICATION AS A MAJOR DETERMINANT OF ORGANISATION DEVELOPMENT [A CASE STUDY OF COCA-COLA PLC, ILORIN]
ABSTRACT
CHAPTER 1
CHAPTER ONE
1.0 INTRODUCTION
Effective communication is a major determinant of organisation
development which as been a great concern for the cooperation as well as
the national over the decade and not recently.
The need for
effective communication in an organizational development makes the
military historical to think of army line of communication in military
organizational the teacher towards his students, the superior towards
his teacher towards his students, the superior towards his subordinates
advice verse.
Also, we must allow the possibility that
communication can take place not only between individuals but in firms
institutions and government and various business organizations.
Working towards organizational development, it s necessary to obtain
and maintain a tight and effective communication gap within the various
function in an organisation.
There should be a good relationship
between one department and the other and more importantly, between the
organisation and its various environmental components.
Communication is an organisation is mainly concerned with how to fund
and interprets feelings and as well as ideas and information.
Thus, the word communication can be referred to as an act of imparting or transmitting information.
Communication in an organisation also involves in two ways i.e. the
sender and the receiver, an effective communication is of great
important in and out of any organisation in relation to this set goals
and objectives i.e. if organizational objective are to be achieved.
There must be sound level in their relationship and this could be attained through the deifiers of its communication.
In diviraels ward, there are some communication skills, which an
organisation must develop upon i.e. the writing and reading skill
written an organisation must develop upon i.e. the writing and reading
skill written an organisation. The speaking and listening skill and the
proper usage of meeting in an organisation.
The relevance of
communication towards organizational development cannot be achieved
without the following element or functions.
i. Sender
ii. Message – information
iii. Receive
iv. Feedback – reply.
Effective
communication can be viewed in terms of dynamics in an organisation as
it occurs in interrelationship between the management and staff.
However,
sound ideas and well reasoned decision becomes effective only if it is
being transmitted to other and relieved the resumed action or reaction
in such an organisation.
The given of an understandable the message
by the subordinate to the point that he is able to respond through
appropriate action in which effective communication can also be said to
be the purposeful and resistful exchange which realist actions and
reaction are beings organized in an organisation.
For a purposely
communication to be effective towards an organisation development in any
organisation. The following must be noticed.
1) The message send must be specific and unambiguous.
2) The message within the outside organisation must be simple
3) The timing of various institutions must be strictly adhere to.
4) The ruler must be one word, one subject.
5) The receiver must understand the expected action.
1.1 OBJECTIVES OF THE STUDY
Communication is essential for internal functioning of any organisation
because it intergrades the managerial function especially communication
is needed in organisation to effect changes, to influence action
towards the welfare of the organisation.
The forms of this study
is to ascertain the effectiveness of communication as a major determined
or organizational development.
It is to established and
disseminate goals of organisation to develop plans for their
achievement, to organize human and other resources in the most effective
and effect way.
It is also to select development and appraises
member of an organisation to lead direct, motivate and create a climate
in which its people wants to contribute and more to, to control
performance for effective organizational development.
It is also
relate the enterprises to its external environment. It is through
information exchange that a manager become aware of the suppliers, the
claims of stockholder, it is through communication that really
organisation income an open system interacting with is environment, a
fact whose important is emphased throughout this project.
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