CHAPTER ONE
1.1    INTRODUCTION
    Buklin (1968) defined distribution as the set of institutions which participate in marketing activities undertaken in the point of consumer.
    However, Valen J.G (1976) define distribution as the system which include those organization that are involved in the flow of good and services from their introduction into the economy system to their consumption.
    Again, Arowomolo and Ebelokun 1997 defines distribution as the route, avenue or pathways through which goods and services in order to allow consumer get satisfied and towards the realization of company set objective or gaols it can also be said to be interrelated activities that facilitate movement of goods and services, it is however, noted that in the channel of distribution we have different number of intermediaries between a producer and buyer, that is producer wholesaler-retailer consumer channel, also we have two tupe of channel of distribution which are direct channel and in direct channel. The direct channel have been written abovea s from the producer down to whole sale to there tailer then to the consumer, while he individual channel too have also been written above as right from the producer straight to the consumer.
    Although, distribution has been described as the routh thorugh the ownership of products can be transferred when it move from point of on gin to point of final consumption. These have brint out the salient point that distribution of goods, manufacture product will not get to their consumer wholemand and the product or the services in conclusion, it can be said that distribution is a strategy on managerial system in with all is distribution decision
1.2    BACKGROUND TO THE STUDY
    It should be noted that information is a critican commodity upon which the distribution system of our country (Nigeria) depend. This established the importance of the design and development of effective distribution as avariable in marketing of perishable product and ahs led to the recognition of system analysis as an important and growing career field for the system professional.
    However, in the early 1980’s the distribution system has face even greater challenges them did those of preceding decades we have entered a period of accelerated  exchanges in the social, economic, politically legal and technological environment in which our distribution system must excel in order to meet the requirement standard set by the marketing association of Nigeria CM.AN) this is because in all areas changes in occurring rapidly.
    Because of these contemporary events, we feel that it appropriate to write this project title. Effective distribution as a variable in marketing of perishable product”. And the Ayodeme’s famr offa Kwara project will help in the following areas:
1.    Telling us the historical background of distribution system
2.    Knowing the various channels that can be performed on the computer system.
3.    Having how the various/ series of chennl are performed with the reference to out case study (Ayomide farm offa Kwara state).
4.    Telling the usefulness of the perfomed channels and recommendation it to researchers at the (Ayomide farm offa Kwara state).
All these are necessary because of the trend at which distribution system is growing to balling so that people in the third world countries particularly Nigeria are to left behind.
1.3    STATEMENT OF THE PROBLEM
    Inspite of the benefit derived from the effective channel of distribution by problems. They are still faced with some problems these are the problem of channel, choice transportation adoption of the middlemen, in distribution and poor disposable consumer income.
    How over, intermediaries like whole salers, while distribution increase cost per unit of goods as against the cost at which they were supplied by the producer. It must then be rooted that, in choosing any channel ,there are certain on teria which some organization may not put into consideration. It is also necessary to embark on the right channel for the right product or services at the right time and place been delivered.
1.4    OBJECTIVE OF THE STUDY
    The aims of the research study is purpose to ascertain the effective distribution of perishable product that is, egg thurkey, Guinea fowl Duck and ehiken frozen ones machieving organization objectives fact will be collected on the practice of Ayomide’s farm product and the study is to analysis the following.
    The best way through which perishable good (egg frozen checken duck, Guenea fowl and turkey) could be distributed channel used in the distribution of this out inod product, the total area covered the distribution channel in term of sales.
    Essentially, this research work will be looking into the system of how effective is mechannel being need in term of cost benefit objectives control objectives and continually objectives.