CHAPTER ONE
1.0    INTRODUCTION
Background of the Study
Customer care is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales.
From your telephone manner to the efficiency of your order-fulfillment systems, almost every aspect of your business affects the way your customers view your business. There are also specific programmes you can put in place to increase your level of customer care.
This guide outlines what customer care involves. It explains how you can use customer contact, feedback and loyalty schemes to retain existing customers, increase your sales to them and even win new customers. It also covers how to prepare for receiving a customer complaint.
Customer care involves putting systems in place to maximize your customers' satisfaction with your business. It should be a prime consideration for every business - your sales and profitability depends on keeping your customers happy.
Customer care is more directly important in some roles than others. For receptionists, sales staff and other employees in customer-facing roles, customer care should be a core element of their job description and training, and a core criterion when you're recruiting.
But don't neglect the importance of customer care in other areas of your business. For instance, your warehousing and dispatch departments may have minimal contact with your customers - but their performance when fulfilling orders has a major impact on customers' satisfaction with your business.
A huge range of factors can contribute to customer satisfaction, but your customers - both consumers and other businesses - are likely to take into account: how well your product or service matches customer needs the value for money you offer your efficiency and reliability in fulfilling orders the professionalism, friendliness and expertise of your employees how well you keep your customers informed the after-sales service you provide
1.1    STATEMENT OF PROBLEM
Owing to:
(i)    The difficulties people face in transferring information/data.
(ii)    Unwillingness attitude of some Caritas University staff when checking their customers’ information.
(iii)    Fragile nature of customers’ information.
(iv)    Difficulties people encountered when checking their customers information
(v)    Time wasted in manual processing of students’ information.
(vi)    Important nature of students’ information in the business world. The need arise for the development of an online help desk to alleviate these problems.
1.2    PURPOSE OF STUDY
The main purpose of this study is to put to an end the difficulties people encountered when checking their customers information. This is actualized by designing computerized CAMPUS ONLINE HELP DESK which is user friendly and interactive. By the time this software is designed and implemented, the difficulties encountered with manual method of checking customers’ information will be eliminated.
1.3    SIGNIFICANCE OF STUDY
With the growth in information technology, the study offers numerous benefits to the Caritas University and to any organization that deals on customers’ information.
Manual method of checking customers’ information will no longer be there again because it will be done by the computer with the help of the computerized CAMPUS ONLINE HELP DESK.
Because of the easy to use nature of the CAMPUS ONLINE HELP DESK, any organization can easily buy it to make use of them.