CHAPTER ONE
INTRODUCTION
1.1 Background Of Study
Globally, tourism has become an important policy tool for community and regional development in many developed and developing countries. Tourism also has significant potential to influence and change the use of natural and cultural resources in a number of regions. It provides new opportunities, employment and economic benefits to local communities and promotes the growth of the hospitality industry. Tourism is an important sector for economic development in a country. People usually travel for many reasons. Sport is one of the important reasons for promoting tourist industry. With the development of the society and improvement of people living standard, sports tourism gradually becomes one of the faster growing industries. People travelling to lodge in the hotel, tour around the sport location, participate and watch sports event dates back to the ancient Olympic Games (Higham J, 2010). Patronage can come in the form of customers, other businesses or companies; it can also be seen as business or activity provided by a patron. The patron in tourism context refers to the tourist who patronizes a destination. The facilities, attractions and publicity of a destination affect its patronage. Low patronage of a destination affects the usage of tourism centers, destination facilities and the morale of workers who depend on the tourism industry for their employment and sustenance. The relationship between sports and tourism in the modern world is symbiotic. Sports tourism economic development was the debatable topic in world last two decades. Tourism is travelling for predominantly recreational or leisure, business purposes or the provision of services to support this leisure travel. According to the World Tourism Organization, tourists define as people who "travel to and stay in places outside their usual environment for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited ”(World Tourism Organization, ). Tourism is an important sector of economic development in a country, due to the income generated by the consumption of goods and services by tourists, the taxes levied on businesses in the tourism industry, and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services such as aircraft, cruise ships, and taxis, accommodation, hotels, restaurants, bars, and entertainment venues, and other hospitality industry services such as spas and resorts. Peoples usually travel for many reasons such as jobs, Business, leisure, Religion Activities, Medicine. Sport is another important reason for tourism. With the development of the society and the improvement of peoples' living standard, sports tourism gradually becomes one of the most important parts of the popular healthy lifestyle and also it is one of the fastest growing market segments in the tourism industry. World tourism arrivals are projected to grow at 4, 3 present per year and reach 1.6 billion by 2020 (Simon Hudson, 2009). One of the faster growing areas contributing to these staggering statistics is sports tourism. During the last two decades, Sports tourism development was the one of the main debatable topic in the world. International Olympic Committee and World Tourism organizations had given attention to develop the sports tourism. Sports tourism is the Travel undertaken for the purpose of engaging in particular sports events such as Cricket World cup, Olympic Games, SAARC games, Foot ball competitions. According to Canadian Tourism Commission, who travel more than 80km or stay overnight to attend, complete or otherwise be involved in a sporting events, and visiting tourism centers within the location (Canadian Tourism Commission). Sports tourism is not only one of the simple forms of tourism, which is also a thrifty field that makes the tourism industry and sports industry develop together. Sports tourism is just at its beginning stage, but it's increasing and better to improve the peoples' participation consciousness and supply a good opportunity develop the tourism industry. Sports tourism market is an important aspect of the foundation for sports tourism development. Sports tourism base on the factors of motivation of tourists and travel experiences do sports tourist seek in association with that they peruse at a given designation. It is against this backdrop that the study examine the sport tourism and the performance of the tourism industry.