CHAPTER ONE
1.1      INTRODUCTION
Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality.
The beginning of human communication through artificial channels i.e not vocalization or gesture, goes back to ancient care painting, drawn maps and writing. In the last century, a revolution in telecommunication has greatly altered communication by providing new media for a long distance communication.  The great transmitter the way radio broadcast occurred in July 25th, 1`920 and led to common communication via analogue and digital media.
-         Analog telecommunication include traditional telephone radio and television broadcast
-         Digital telecommunication and computer network.
1.2    AIMS AND OBJECTIVES
        The aims and objectives of the study is mainly to:
        
a)           Show the use of communication in an organization
b)          Prove to various readers how communication skills can help individuals to advance in their careers.
c)           Also help show the importance of communication on every aspect of life.
1.3   SCOPE OF THE LIMITATION
This research is limited to the study of communication being the key thing in public relation using DAAR Communications Limited as a case Study.