CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Nigerian Television Authority is related to mass media because without mass media Nigerian television authority cannot perform in vacuum or be well known. So mass media apart from its Educating, Entertaining is a very important tool of communicating through which information is passed to the even to the farthest end of the world.
Mass media enable us to communicate with each other by helping us over come the barrier of time and space. They perform both primary and secondary functions for the society.
Mass media functions in various ways, first mass media keep us well informed of the happening around that is about day to day happening in our society or community. The mass media also persuade us mostly through advertisement. As we can see newspaper, magazine and television are fill with all kinds of powerful persuasive advertisement which tempt us to buy their product.
Also the mass media gives us entertainment. Television and Radio broadcasting provides us with a big variety of programs which both educate and entertain us.
Through mass media one can easily be mobilized .mass media has really help us in our society because of this reason society cannot exist without mass media, it also makes one to be more knowledgeable.
So because of this programs commercials, reports, broadcasting etc are either done by men or women which they feel promotes such media function by getting more audience to view, read and listen in other to be informed about day to day happening in our community or society.
Thereby in Eliminating gender inequality in media report or programs. Getting the balance right is an illustrated resources handbook by UNESCO which deals with gender issues in media, the document access the key challenges faced by female journalists and the need to create policies for ensuring more equality in mainstream media Collen Lowe Morna (2002) in his book, promoting gender equality in and through the media said that women in developing nations are finding that whatever they gains in the traditional media, such as print and broadcasting, a lack of training opportunities in new technologies and difficult in accessing expensive equipment increase the marginalization of women in the new electronic media, it went further to say that men traditionally are early adopters, especially when it comes to social media women are at the fore front. This assertion shows that men and women have their part or area of specialization in the world of communication and technology.
Therefore the Nigerian Television Authority (NTA) has to study both sexes in trying to perform it’s media functions. This research work is built on a various analysis on report all over the world about the role of Nigerian Television Authority in promoting gender equality in Akpugo community in Nkanu west local government Area.
Akpugo community in Nkanu West Local Government Area Enugu State is a very large community in Nkanu. It is located in Nkanu west local government Area of Enugu state. They share boundary with Agbani, Ugbawka, Amagunze, Ihuokpara, Akpofu, Ugwuoji, Oruku and Emene Nike etc..
The population is about 72,264, the adult among them are mostly subsistence farmers and petty traders, and they have a market where people are selling their product instead of hawking their products. They do not have factories or any other establishment that can get people employed, they only have small scale business and for this reason most of their youths migrate to the cities in search of better life and greener pasture, that is they prefer to go to the city in search of white man cola job.
In Akpugo community they have elite people, they are Educated and learned. They have professionals to the extend that the professor of Electronic where born in Akpugo village but his late now. Akpugo people are highly industries and intelligent, they don’t depend on people and they are fearless human being and because of this they can survive in any environment they found themselves.
Akpugo people do observe all the culture of the Nkanu land, they observe Igbo tradition and other thing that Amechi people do like chieftaincy title, New yam festival, Coronation of Igwe (king) and also their land is very fertile. Akpugo community was existing before the coming of colonial master. They cultivate water yam, palm wine, palm kernel they have in abundant Even up to today, they produce the best palm oil in the whole Nkanu.
In the south East, Akpugo palm oil is the best .they have the freshest palm oil and palm wine to the Extend that people do go to Akpugo community to buy palm oil or palm wine to sell to the people living outside the community..
Akpugo people is a unique people, they are popular there is no place you will go to that you will not see Akpugo man or woman, but they have problem which is still disturbing them up to date, the problem is that they don’t like serving people, they don’t believe in serving people, they believe in themselves. They have pride in them and because of their pride they cannot be under anybody or serve anybody.
Akpugo people does not have good infrastructure like good road and good water etc. but they have many professors and personnel who are well known like our father founder .so this is little I know about Akpugo community.
This project work shall therefore look into how Nigeria television authority (NTA) fix men and women in programs, seminars, commercials and reports and also analysis on the various roles men and women play in the society or media reporting and broadcasting gender equality, we will discussed asatopical under this research. But before I will like to discuss History of Nigeria authority Nigeria ‘NTA’ briefly.
Brief History of Nigeria Television Authority (NTA)
Nigerian Television Authority popularly known as NTA is the oldest broadcasting station in Africa. Nigerian Television Authority is a government owned news broadcasting station that is mainly incharge of airing latest news around Nigeria.
Nigerian Television Authority was inaugurated in 1977 according to Nigerian Television Authority claim that they are the largest African stations.
Idowu Ifedoyin comfort says that the Nigerian television authority is one of the outstanding television station in Nigeria, it is the oldest television station that has its name changed to NTA formally by general Olusegun Obasanjo. This station posses all qualities to be a broadcast station that is accurate, objectivity, fairness and truthfulness etc and also it is the only television station that has it’s station in almost all the cities in the country.