CHAPTER ONE INTRODUCTION
BACKGROUND OF THE STUDY
From a global perspective, third -word countries which are mostly found in the continent of Africa have been conspicuously backward in terms of development vis -à-vis their western counterparts where a day hardly passes without the celebration of one scientific or technological feat or another. These indicates of underdevelopment and backwardness that characterize the content include, poverty, illiteracy, disease, intertribal conflict, corruption, absence of infrastructural amenities and general mal-administration.
When one looks at the situation in Nigeria, generally, with particular reference to the state of Imo state in South -Eastern part of the country, it is obvious and regrettable that successive governments in the country as well as the state (with the exception of the first civilian government in Imo state (1979 -83) had paid lip service towards ameliorating the plight of especially rural and urban dwellers in these states who constitutes over 70% of the population of about 120 million Nigerians (based on projections from the 1991 national census).
The situation is further exacerbated by the infinitesimally low coverage given to rural and urban problems by our national media.
The national media are expected to give full coverage to events in all sections of the society. The extent of coverage should range from the affluent to the poor, from the urban to the hinterland, but this, however, is not so with our national dailies. Indeed, the development of both the rural and urban communities must be given priority attention in the scheme of things. Otherwise, the goal of the national development will be elusive. Be that as it may. It must be pointed out, here, that the goal of community development through an affective newspaper coverage is not without certain const raints.
The constraint include
(a)    Shortage of staff;
(b)    Limited    equipment,    transportation    facilities, communication gadgets;
(c)    Limited funds, and
(d)    Poor editorial planning
The print media, as has been observed , rarely cover the rural areas in comparison to cit ies. In fact, very limited time is allotted to these coverage, which are not enough considering the scope of the activities going on there. Granted that some national media have allotted pages to community news and vents, or even supplements for the local areas where each local government area is focused upon, unfortunately, these are not in-depth. Only peripheral issues are covered. Discussion and serious analysis are missing it all boils down to window dressing.
The news media with a target local can cover such a community effectively. This is because there is time for planning and implementation. But in our case here, the general assessment of the coverage by these media is mediocre. This mediocrity in the manner and extent of reportage of rural and urban problems in the society is due largely to the following loopholes identified in the operations of the news media.
(a)    No target area: This is obvious. Targeting an are means picking on specific area withi n a zone and covering them. These media must regularly highlight development projects, culture, professions, arts and craft, a well as need and deprivations of these areas.
(b)    Lack of no-the spot coverage. Those on the scene of event and incidents tend to write authoritatively about them. So, the reporter must investigate in order to be credible. Where a reporter is kilometers away, the stud y might go stale by the time he gets there.
(c)    Coverage is general not specific. The coverage given to issues is often superficial. It does not go into detailed issues.
As the filler of the communication gap between the government and the rural dwellers on the one hand, and the urban and rural populace on the other hand, the m ass media are an important player in this en terprise of community development. This is in view of the fact that information provided by these media is a tool for mobilization, galvanization, sensitization and transformation of the rural communities.
The newspaper, for instance, localizes and interpret state and national news for the consumption of the people. Although there is scarcely any community newspaper in Nigeria today, this void can be filled by national and state newspapers through improved coverage of community activities.
Aware of the ability newspaper to give objective, thorough, sound and fair coverage of community development projects, this research work therefore, is an imperative. Besides, the coverage so given by the n ewspapers can help by redirec ting change agents on the priority of the local populations to avoid embarking on unrealistic projects.
It is against the foregoing background that the researcher embarked on this study – a comparative study of newspaper reporting of rural and urban problems in Imo state. A contents analysis of the Sun, Vanguard and Daily Champion over a period    of    one    month,    to    determine    their    roles    in    rural development.
STATEMENT OF THE PROBLEMS
This    study    is    strictly    concerned    with    concerned    with determining the extent of coverage and prominence accorded development problems by Nigerian newspapers with a view to identifying    the    level    of        commitment    of    the    nation’s    press towards rural transformation and emancipation from economic, social    and        political        bondage.    Among        the    indices    of underdevelopment are poverty, low standard of living, high cost of living, illiteracy, poor infrastructural facilities, unemployment and disease.
The study sets out to find the reasons for the low coverage of rural news by Nigeria newspapers.
This research work is also pre -occupied with the task of ascertaining whether the amount and quality of rural news carried by the national media are sufficient and capable enough to bring about the desired positive change in the rural communities.
The problems emanating from the low coverage of rural community problems by the Nigerian newspaper equally engage the attention of this study.