(1). EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY [A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)]
This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being .... Continue reading
(2). THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE [A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE]
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to .... Continue reading
(3). IMPACT OF DATABASE ON ORGANIZATIONAL PERFORMANCE IN AN INDUSTRY
The impact of Database in business environment has evolved over time to become an integral part of its business operations in Nigeria. The use of information systems (ISs) has increased .... Continue reading
(4). COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
This study was carried out to examining comparison of social media and radio stations on the assessment of news information using University of Ibadan, Oyo State as case study. Specifically, .... Continue reading
(5). SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL [A CASE STUDY OF BERGER PAINTS NIGERIA PLC]
ABSTRACT COMING UP SOON. Continue reading
(6). IMPACT OF PROMOTIONAL ACTIVITIES ON ORGANIZATIONS SALES [A COMPARATIVE STUDY OF NTC AND NCELL. A TELECOMMUNICATION COMPANY]
ABSTRACT IS COMING SOON. Continue reading
(7). THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
ABSTRACTThe research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, .... Continue reading
(8). AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR [A CASE STUDY OF DE-UNITED INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES]
This is a research work carried out to evaluate t he impact of advertising on consumer behavior with particular reference to De -united Foods Industries Ltd, makers of Indomie noodles. .... Continue reading
(9). EXAMINE THE IMPACT OF TRADE FAIR ON BUSINESS GROWTH [A CASE STUDY OF MINISTRY OF LAGOS]
ABSTRACT COMING SOON. Continue reading
(10). EFFECT OF FRINGE BENEFIT ON SALES FORCE PRODUCTIVITY IN AN ORGANIZATION [A CASE STUDY OF CADBURY NIGERIA PLC]
ABSTRACT The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work covered by various aspect of fringe benefit .... Continue reading
(11). EFFECT OF FINANCING SMALL SCALE BUSINESS IN A DEPRESSED ECONOMY [A CASE STUDY OF MIGHT INVESTMENT]
ABSTRACT COMIING SOON. Continue reading
(12). SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE AT INTRODUCTORY STAGE IN A COMMUNICATION MARKET [A CASE STUDY OF ETISALAT COMMUNICATION]
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating awareness and stimulate .... Continue reading
(13). BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA [A Case Study of Nigeria Breweries Plc, Lagos]
ABSTRACT COMING SOON. Continue reading
(14). PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENTS [A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC]
ABSTRACT COMING SOON. Continue reading
(15). CONSUMER ATTITUDE TOWARDS OKADA TRANSPORT SERVICE IN NIGERIA [A CASE STUDY OF OKADA COMMUTER IN ILORIN METROPOLIS]
ABSTRACTThe general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product .... Continue reading
(16). IMPACT OF NEW PRODUCT DEVELOPMENT IN A CO-OPERATE PROFITABILITY [A CASE STUDY OF 7UP BOTTLING COMPANY, IJORA, LAGOS]
ABSTRACT IS COMING SOON. Continue reading
(17). CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL [A CASE STUDY OF BERGER PAINTS NIGERIA PLC]
ABSTRACTBefore any business can succeed in winning customers and outperforming competitors, there is need to embark upon a thorough task. Generally, companies are facing toughest competitions in building customers, not .... Continue reading
(18). BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCT IN NIGERIA
ABSTRACT COMING SOON. Continue reading
(19). AFFECTS OF SALES PROMOTION AS A TOOL FOR WINNING CUSTOMERS IN A COMPETITIVE MARKET [ZAIN NIGERIA PLC]
ABSTRACTThis study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat .... Continue reading
(20). EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANAFACTURING INDUSTRIES IN NIGERIA [A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN]
Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a .... Continue reading
(21). THE IMPORTANCE OF CONDUCIVE OFFICE ENVIRONMENT AS A CRITERIUM FOR OPTIMUM PERFORMANCE OF WORKERS IN AN ORAGANIZATIONS IN NIGERIA [A CASE STUDY OF ISIN LOCAL GOVERNMENT AREA OF KWARA STATE]
ABSTRACTThe purpose of this research work is basically on the importance of conducive office environment as a criterion for optimum performance of workers in an organization using Isin Local Government .... Continue reading
(22). THE USE OF STANDARD COSTING IN MANAGEMENT DECISION OF AN ORGANIZATION
ABSTRACT COMING SOON. Continue reading
(23). PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
ABSTRACT COMING UP SOON. Continue reading
(24). OUTDOOR ADVERTISING AN EFFECTIVE STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY [A CASE STUDY OFGLOBALCOM NIGERIA LIMITED]
ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that .... Continue reading
(25). SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA [A CASE STUDY OF NESTLE NIGERIA PLC]
ABSTRACT COMING SOON. Continue reading
(26). MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE [A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS]
ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important .... Continue reading
(27). APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET [A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE]
ABSTRACTApplication of the marketing concept in our local market sparked Offa a deal of concern to the research that will undertake this study aiming at surveying the importance of the .... Continue reading
(28). THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA [A CASE STUDY OF TOTAL NIGERIA PLC]
ABSTRACT IS COMING SOON. Continue reading
(29). PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA [(A CASE STUDY OF UNILEVER NIGERIAN, PLC)]
ABSTRACT COMING SOON. Continue reading
(30). OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY [A CASE STUDY OFGLOBALCOM NIGERIA LIMITED]
ABSTRACTOutdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that .... Continue reading
(31). ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA [A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN]
ABSTRACT COMING UP SOON. Continue reading
(32). ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION [A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN, KWARA STATE]
ABSTRACT COMING SOON. Continue reading
(33). THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA [A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE]
ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the .... Continue reading
(34). THE EFFECTIVENESS OF PROMOTION IN MANUFACTURING INDUSTRY [A CASE STUDY OF BAGCO]
ABSTRACT IS COMING SOON. Continue reading
(35). OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY [A CASE STUDY OF NIGERIAN BOTTLING COMPANY]
ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter .... Continue reading
(36). ENVIRONMENTAL COMPLEXITY: DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION IN NIGERIA [A CASE STUDY OF JMK SUPERMARKET, ILORIN]
ABSTRACT COMING SOON. Continue reading
(37). THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT [A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN]
ABSTRACT IS COMING UP SOON. Continue reading
(38). THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETING FOCUS” [A CASE STDUY OF POWER HOLDING COMPANY OF NIGERIA PHCN]
ABSTRACT COMING UP SOON. Continue reading
(39). DEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICES [THE CASE STUDY OF THE FIRST BANK OF NIGERIA ILORIN]
ABSTRACT COMING UP SOON. Continue reading
(40). AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA [A CASE STUDY OF MTN NIGERIA]
ABSTRACTGSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a .... Continue reading
(41). AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION [A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC]
ABSTRACTThis study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. .... Continue reading
(42). CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT [A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC]
ABSTRACTThis study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey .... Continue reading
(43). PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
ABSTRACT COMING SOON. Continue reading
(44). THE SIGNIFICANCE OF NEW PRODUCT DEVELOPMENT IN A COMPETITIVE MARKETING ENVIRONMENT [A Case Study of Lubcon Ltd]
ABSTRACTThe main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used .... Continue reading
(45). SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT [A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS]
ABSTRACT COMING SOON. Continue reading
(46). IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY [A CASE STUDY OF KWARA HOTEL]
ABSTRACT COMING SOON. Continue reading
(47). THE ROLES OF MARKETING IN THE COMMERCIAL BANKING [A CASE STUDY OF DIAMOND BANK NIGERIA PLC]
ABSTRACTThe research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment .... Continue reading
(48). AN APPLICATION OF MARKETING CONCEPTS IN THE TELECOMMUNCAITION INDUSTRY IN NIGERIA [A CASE STUDY OF GLOBACOM NIGERIA]
ABSTRACTThis study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing .... Continue reading
(49). THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: [A CASE STUDY OF TOTAL NIGERIA PLC]
ABSRACTPersonnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or .... Continue reading
(50). ROLE OF PERSONAL SELLING IN THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: [A CASE STUDY OF TOTAL NIGERIA PLC]
ABSRACTPersonnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or .... Continue reading
(51). THE SIGNIFICANCE OF BRANDING TO EFFECTIVE MARKETING OF THE TOBACCO PRODUCTS IN NIGERIA [A CASE STUDY OF INTERNATIONAL TOBACCO I.T.C.]
ABSTRACT COMING SOON. Continue reading
(52). ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ENVIRONMENT [A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED. PRODUCER OF INDOMIE INSTANT NOODLES]
ABSTRACTThe primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated .... Continue reading
(53). BRANDING AND MARKETING OF PURE WATER IN ILORIN TOWNSHIP [A CASE STUDY OF AYOBAT PURE WATER]
ABSTRACTThis research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of .... Continue reading
(54). Consumers Satisfaction and Retention a Key To Business Survival Success
ABSTRACT COMING SOON. Continue reading
(55). SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL IN NIGERIA [A CASE STUDY OF BERGER PAINTS NIGERIA PLC]
ABSTRACT COMING SOON. Continue reading
(56). THE EFFECT OF MANAGEMENT DEVELOPMENT PROGRAMMES ON TOP LEVEL EMPLOYEE’S PRODUCTIVITY [A CASE STUDY OF ELITE INDUSTRIES NIGERIA LIMITED, IGANMU LAGOS]
ABSTRACT The purpose of this study was to concentrate on the effect of management development progammes employee’s production in an organization the Elite Textile Industries Nigeria Limited, Iganmu, Lagos. .... Continue reading
(57). IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR [A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN]
ABSTRACT COMING SOON. Continue reading
(58). THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA [A CASE STUDY OF UBA]
ABSTRACT Marketing activities cannot said to be complete a effectives if the consumer did not get the message or where the message did not reach the target audience (market) an .... Continue reading
(59). PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS [A CASE STUDY OF NNPC, ILORIN]
ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ .... Continue reading
(60). ENVIRONMENTAL COMPLEXITY AS THE DETERMINANT OF CHOICE OF PROMOTIONAL TOOLS IN MARKETING ORIENTED ORGANIZATION [A CASE STUDY OF JMK SUPERMARKET, ILORIN]
ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the .... Continue reading
(61). THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT [NIGERIA BOTTLING COMPANY]
Abstract coming here soon . Continue reading