OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY

OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY [A CASE STUDY OFGLOBALCOM NIGERIA LIMITED]

Code No: 179614

₦5,000.00

ABSTRACT

ABSTRACT
Outdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listened to their T.v set. A goo example of outdoor advertisement is the bill baord that shows clearly the logo of Glo in the Glo rule your world paite almost all the centre of each to win. In the course of this study, the relevant of outdoor advertisement will be analuyzed and the marketing aspect of it will be discuss at length. Research methodology in analysis the data graffen will also be look up to such as the primary and secondary source data while the reseracher will apply the use of questionnaire poal interview and other methods. Lastly,, the researcher will arived at a conelism where adequate information and recommendation will be use to advice the cases study and also other important of advertising and various types of advertising will be discussed.

CHAPTER 1

CHAPTER ONE
INTRODUCTION
1.1    BACKGROUND OF THE STUDY
In view of the increase rate of advertising median it has become imperative for advertising spenders to always seek for the justification for the additional cost of advertising their product or services.
This also puts the task of providing the justification for the continuous media rate increase on the media owners, so outdoor advertising practitioners being one of those at the center of these owners that must be justify in this sense how effective itâ€™s medium.
Convincing answers to such a requirement determine the level of patronage a medium of advertising command for the advertisers.
Advertisers have substantially increased their spending no outdoor advertising media over media over the last decade outdoor advertising provides an excellent way to reach important local consumer segments.
1.2    STATEMENT OF PROBLEM JOF THE STUDY
In the process of my findings there was a certain question which confronted this study but its yet to be answered our know to the study. Outdoor advertising in Nigeria servers as a popular means of informing or educating and even creating awareness to the public about goods and services, which has been in existence for almost centurionâ€™s years.
   Despite all these the study is yet to identify the reasons why outdoor advertising in Nigerian is yet to attain the internation standard? Hence I have decided to go into researching the reasons, why the short coming exist. If at all I find out and I hope that the findings would not only confirm existing fears but also unearth other facts millitfating against achieving effective but outdoor adervertising in Nigeria.
1.3    AIMS AND OBJECTIVE OF THE STUDY.
Outdoor advertising is important as it is to advertising and marketing profession and also the nation company has been commendable in its performance.
   This write up is to establish the importance of outdoor advertising as it concerns the marketing outfit vis-visa the 0countribution of the four major parties involved in the briefing, planning, execution and monitoring or outdoor advertising and effectiveness in relation to marketing in Nigeria.
   The aims and objective is to identify how the parties involved can help outdoor advertising to be more significant in the marketing industries.
1.4    SIGNIFICANT OF THE STUDY
This write-up tells the contribution of the four major parties involved in the briefing; planning, execution and monitoring of outdoor advertising and its effectiveness in relation to marketing in Nigeria which tends to educate the public and all individual willing to engage in outdoor advertising practice.
   The study also serves as a powerful reminder and supporting means to any serious advertising campaign.
1.5    SCOPE OF THE STUDY
The study covers marketing strategies, marketing concepts and its meaning, advertising and a business, types, merit and â€“demerit of outdoor advertising and why it is not effective as it should be.
   It also talked about advertiser, advertising agency, advertising media owners and their roles association of outdoor media owerners government authorities and outdoor advertising and contribution be considered when erecting a bill board and also shed light on background of the case study (GLO).
It went further in discussing the problem area in out advertising practice in Nigeria.