CHAPTER ONE
1.1    INTRODUCTION OF THE STUDY
The concept of promotion of a particular product or service by a firm or organization is to create awareness of the product or service in order to promote sales of the product. Business activities all over the world whether those engaged in production of goods or those that render services, all have objectives to achieve that is how their products or service get know to the consumer. This is done through promotion.
Promotion is any communication activity whose purpose is to move forward a product or services. Promotion provides the stimulus upon which sales progress is based on. Without promotion, business remain stagnant, therefore, wealth and expansion of any business comes from promotion, equally any expansion on introducing promotion, equally any emphasis on introducing promotion to business also parallel with sales and expansion of the business.
Through promotion, an organization attempts to influence the sales of its products or services by increase the quality, the price on a contribution of both to enhance its public image. Business men know that is a better product is produced, hence the needs for effective and efficient promotion.
In any organization, the level of promotion and types of promotion incurred into the business is highly incomparable to one another. Promotion is the only way to ensure survival in a technical market, to maintain the economy. High volumes of sales can only be achieved through the use of promotional tools like advertisement, sale promotion, public relation and personal selling due to the fact that industrial markets are usually well defined, the industrial goods manufacturer can make very good use of direct mail advertisement such as postal advertisement consisting of letter and often sales literature, directly, aimed at specific prospective purchases.
Although, the sophisticated use of the computer enables direct mail techniques to be applied to consumer market, success rated are generally lower than industrial marketing. This is partly because of the difficultly in consumer markets of identifying the prime target audience and partly because costs continue to escalate making direct mail, techniques non-viable for low value items.
Nestle Nigeria plc, is association with the company which has been voted as the larger food company in the world, renowned for its top quality production, nestle Nigeria plc began simple ding operation in Nigeria in 1961 and has today grown into a leading food manufacturing and marketing company.
    It is a publicly quoted company existing since 1978 on the Nigeria stock exchange. 43% of its equity is owned by Nigeria share holder while 57% is owned by nestle S.A of Switzerland, the company’s head office and registered office is located at ilupeju Lagos state.
Nestle Nigeria plc is the food beverage industry and its stated objectives is to satisfy the requirement of consumers with high quality food products, mainly before processing agricultural raw-materials into product long shelf life, adopted to the tastes and food habit of the consumer.  
The company’s manufacturing facilities are located at Agbara industrial estate in ogun state, which have been design in line with modern manufacturing methods ensuring efficient production of the various product being manufactured infant and deistic products like beverages and culinary product.
A fully integrated plant producing concentrated sorghum mail extracts has been built and commission at its AGBARA site with the assistance of its technical adviser nestle Nigeria plc, at Switzerland. The company also produces hydrolyzed protein-mix using local raw materials.
Nestle Nigeria plc aims at optimizing its long term viability and has available to its physical skilled human resources, high quality product, and high standard of integrity, efficient management and access to the technical adviser. They prompt their products through advertisement, sporting adviser, exhibition etc. nestle Nigeria Plc often sponsor secondary schools and primary School by organization. All secondary school basket ball competition and all primary school football.
Nestle Nigeria Plc promotes its product through exhibition. They provide an excellent opportunity both for making prospective customers can be convinced of a products performance an d valve to their business by reading about successful application in competition organisation
They also promote their product through selling. Selling industrial goods usually requires a different emphasis by the salesman. The salesman makes for fewer calls than customer goods, say two or three times per day as opposed to ten or more, he spends a lot of time with each customers.           
1.2 STATEMENT OF THE PROBLEM
    The Nigeria economy has been unstable since late 1981 due to oil guilt. This had an adverse effect on all the fact of the economy. The more the federal governments try to caution the effect of the unfavorable development with one form of policy or the other. So there is need to find a way out.
    Since the early 1960 commitment to forecasting in organization at all types has grown steadily as several factors have stimulated interest in the field. One of such factors is the need for management to deal with on increase uncertain environment as that of manufacturing company like nestle Nigeria plc. Forecasting allows operations managers to resource from one product and the other increase.
    Management as a subject and planning as its instruct are faced with some problems which curtail its effectiveness. These include all the activities and factors that do allow smooth running of management which may include the following;
I.    Political instability
II.    Future uncertainty and lack of communication
III.    Lack of commitment by managers
IV.    Poor mental ability of planners and managers
V.    Lack of expert and trained and experience personnel.