AN INVESTIGATION INTO THE ROLE OF GSM OPERATION IN DEVELOPING DIRECT MARKET IN NIGERIA [A CASE STUDY OF MTN NIGERIA]
ABSTRACT
GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy development of the nation. The aim of marketing tool and development of direct marketing in the course of the study both primary and secondary data was used in gathering data, but secondary data was used most GSM is faced with challenges and the most pressing one is high tariff charges. Recommendation was made based on the findings his tariff charge should be reduced to enable the consumer enjoy uninterrupted services. Basic amenities like good road network security should be provided to enhance the performance of GSM operators in Nigeria
CHAPTER 1
1.0 INTRODUCTION OF THE STUDY
1.1 BACKGROUND OF THE STUDY
Nigeria is a commercial manufacturing and transportation country. Individual people business and government use many difference type of telecommunication in the country. Telecommunication arrived in Nigeria over 100years ago. At independence in 1960 the country has about 18,124 phone lines, from independence, various government made several attempt to increase the number of telephone lines to Nigerians. However these attempts failed woefully due to certain reason chiefly amongst. These are monopoly of this sector by the country public utility Nigerian telecommunication plc. NITEL and its corrupt management. By the beginning of 1999, there were roughly 5000,000 lines available for a population of around 120 million Nigerians.
Whatever complimentary things justified or not that many may have to say about the olusegun Obasanjo administration since its in caption in may 1999 one thing has become in controvertible this government successfully brought us a deregulated communication sector by auctioning is global system for mobile (GSM) license in January 2001 and 285 million each and further resented a license 3 for NITEL administration succeeded where other before it had fail in the end these 3 lines the MTN is at the production MTN communication wireless were awarded fully GSM license.
An underline vision for the introduction to GSM by the Nigeria government was to expand the Nigerian tendency and directly make telephone communication cheap and accessible to common man MTN telecommunication opens its door to its customer to days later that the ECONET wireless has open it own MTN has a similar package Trust Nigeria eager subscribe bombarded both network operators to great available line. The third network NITEL was no where to be found mainly due to its unpresented and internal disequilibrium.
These two companies according to their image makes have within 2 month add more telephones lines. Over 1 million as at the last count into the Nigeria environment more was ever the case in 40 years of independence.
One year after GSM has come to stay in Nigeria, infact many have called for the introduction of the GSM telephone a revolution in way, but one can also refer to GSM as a quatrum leap for Nigerians infrastructure capacity building which is a major ingredient for the much debated jump starting of the strangulated national economy. According to a world bank comparative study on information and communication network between 1994-1997 in some African countries, Nigeria was discover to have 4 phone line per 100 people as opposed to 5 in Cameroon 9 in Kenya, 11 in Senegal, and 15 in Zimbabwe. Another study contained in the world development report 1999/2000 situates Nigeria as having merely 400 telephone main lines and 0.00 mobile telephone respectively as at 1997, thus Nigeria embraced the GSM at its introduction. Expectation has always been high for the introduction of a mass based telephony which is both convenient and cheap to acquire.
Departments
- Accounting Projects [85]
- Accounting And Management Projects [6]
- Accounting Education Projects [1]
- Adult And Primary Education Projects [6]
- Agricultural And Bio-environmental Engineering Technology Projects [8]
- Agricultural Economics And Extension Projects [57]
- Agricultural Engineering Projects [3]
- Agricultural Technology Projects [1]
- Agriculture Projects [104]
- Agriculture Education Projects [3]
- Anatomy Projects [1]
- Architecture Projects [28]
- Banking And Finance Projects [53]
- Basic Medical Sciences Projects [1]
- Biochemistry Projects [25]
- Biological Sciences Projects [46]
- Biology Education Projects [13]
- Botany Projects [3]
- Building Projects [58]
- Business Administration Projects [151]
- Business Studies Projects [76]
- Chemical Engineering Projects [24]
- Chemistry Education Projects [3]
- Civil Engineering Projects [80]
- Community Health Projects [35]
- Computer Education Projects [6]
- Computer Engineering Projects [28]
- Computer Science Projects [138]
- Construction Engineering And Management Projects [1]
- Cooperative Economics Projects [0]
- Cooperative Economics And Management Projects [2]
- Criminology Projects [68]
- Cyber Security Projects [2]
- Data Science Projects [1]
- Economics Projects [107]
- Economics Education Projects [1]
- Education Projects [189]
- Educational Foundation Projects [9]
- Educational Management Projects [44]
- Electrical/electronics Engineering Projects [140]
- English Education Projects [14]
- English Language Projects [6]
- English Language And Literature Projects [18]
- Entrepreneurship Projects [7]
- Environmental Science Projects [79]
- Epidemiology And Community Health Projects [2]
- Estate Management Projects [40]
- Fashion & Design Projects [1]
- Fine Art Projects [1]
- Food And Nutrition Projects [2]
- Food Science And Technology Projects [52]
- Geography Projects [24]
- Geography Education Projects [4]
- Government And Public Administration Projects [1]
- Guidance And Counselling Projects [132]
- Health Education Projects [9]
- Health Information Management Projects [3]
- History And International Studies Projects [3]
- Human Kinetics And Healthy Education Projects [2]
- Human Resources Management Projects [111]
- Industrial Relations And Personnel Management Projects [58]
- Information And Communication Technology Projects [2]
- Institute Of Education Projects [1]
- Insurance And Risk Management Projects [1]
- International Relations Projects [55]
- Islamic Studies Projects [3]
- Law Projects [21]
- Leisure And Tourism Management Projects [2]
- Library And Information Science Projects [85]
- Linguistics Projects [104]
- Marketing Projects [78]
- Mass Communication Projects [188]
- Mathematics Projects [3]
- Mathematics Education Projects [1]
- Mechanical Engineering Projects [86]
- Medical And Health Science Projects [82]
- Medical Laboratory Science Projects [2]
- Medical Radiography Projects [2]
- Medicine And Surgery Projects [2]
- Metallurgical Engineering Projects [2]
- Microbiology Projects [120]
- Minerals And Petroleum Resources Engineering Projects [32]
- Mining Engineering Techology Projects [2]
- Nursing And Nidwiffery Projects [124]
- Office Technology Management Projects [104]
- Parasitology And Entomology Projects [3]
- Petroleum Engineering Projects [3]
- Pharmacy Projects [18]
- Philosophy Projects [111]
- Physics Projects [3]
- Physiology Projects [1]
- Political Science Projects [123]
- Primary Education Projects [5]
- Project Management Projects [1]
- Psychology Projects [61]
- Psychology Education Projects [1]
- Public Administration Projects [123]
- Public Health Projects [100]
- Purchasing And Supply Projects [112]
- Pure And Industrial Chemistry Projects [8]
- Quantity Surveying Projects [59]
- Science Education Projects [4]
- Science Laboratory Technic Projects [108]
- Science Laboratory Technology (stl) Projects [21]
- Secretarial Administration Projects [40]
- Sex Education Projects [2]
- Social Studies Projects [8]
- Sociology Projects [126]
- Statistics Projects [107]
- Surveying And Geoinformatics Projects [4]
- Theology Projects [9]
- Transportation And Management Projects [3]
- Urban & Regional Planning Projects [1]
- Value Engineering Projects [1]
- Vocational Education Projects [1]
- Zoology Projects [1]