CHAPTER ONE
1.1    BACDROUND TO  THE STUDY
Every business organization aims is to prosper, increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled. More so, they want to make effective use of available resources most profitably so their aims and objectives will be achieved (profit maximization).
Many sellers make the mistake they   offer than   to the benefit attained form the product   of customers. They see themselves as products producers and seller rather than provision of solution to the customers needs.
Means while every consumers intention  is to choose the  right product  and services form reliable producer  that on can  meet their  request and also  provide product and serviced that can effectively maximize their  satisfaction  at a reasonable and affordable  prices .
Customer’s satisfaction depends on a products      perceived performance in    delivery    value   relative to buyer’s expectations. Consumer which to get the right product of the right quality at the right price, at the right time from the right sources and derive the right maximum satisfaction. They   do emphasize on the contraction of price and quality.  
That is, they want the cheap price and at the same time, the original product and services.
Consumers can only patronize the producers, and seller’s of the product when the benefit of the goods purchase from them is highly satisfactory and efficient meant for what it is needed.
They also tell others about their good experiences with the product. With these, seller is able to achieve their profit maximization objective as their sale volume increase tremendously.
1.2    STATEMENT OF THE PROBLEMS OF THE STUDY.
The premise for the problems or the question of the study which prompted this research topic is expressed in the following questions.
1.    Why does organization wind up shortly after springing up?
2.    Why do competitors gain more grounds than the innovation?
3.    what are the causes of losses and low profitability even, when much is expected
4.    Why do organizations embark on mass retrenchment programme?
5.    Why do organizations flourish more than    others in the same industries?
6.    why do some individual prefers an outfit to another :
7.    even when better  quality is offered by  the rejecte outfits the aforementioned  questions gave birth to the study of consumers gave birth  to the  study of consumer
1.3    AIMS AND OBJECTIVES OF THE STUDY
The aims of this study are to evaluate consumer satisfaction as a key to industrial growth and development.
To achieve this aim, therefore the following objective shall be pursued.
1.    To examine why some organization flourish more than the others.
2.    To identify the causes of loss and low profitability.
3.    To find the rationale behind organization retrenchment program.
4.    To ascertain why organization wind –up shortly after spring up.