CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
    There are different types of services that exist in Nigeria, and one of the services is like transportation serves and its importance cannot be over-emphasized in carrying out our day to day activities.
    In Nigeria today, transportation service is among the adult population. The service is one of the most important single factors influencing the standard of living of the Nigerians in one way or the other in both rural and urban centers.
    There is doubt that transportation service is one of the means of improving business activities in any human society and this include Okada transport service, without this service, it will be very difficult to convey people from one place to another and even to carry out other services.
    It is in the light of this that the federal and state governments establishes the federal and state ministries of transport of oversea and regulate transportation laws.
    There exist inequalities of various transportation services in almost every fact of life inequalities is special distribution of these phenomena. The phenomena could be social, cultural, physical as well as economic. These inequalities has resulted in and still resulting in the stratifications parade our whole society today. Due to these inequalities, certain place or area may be abundantly endowed with good means of transportation service, while other place may suffer inequalities means.
1.2    STATEMENT OF THE PROBLEM
    The problem of consumer attitude towards Okada transport service is clear and not too many, which include
i.    Too light i.e. not heavy “Okada” motorcycle is not heavy which cannot easily controlled by a heavy wind that below of the road by any incoming vehicle that comes from the opposite side or behind with high speed.
ii.    The “Okada” has no cover i.e. the body that will prevent rain to get to the passenger and the riders body in case there is minor accident, it affects both the rider and the passenger because they serve as the body of “Okada”
iii.    There is no much space for the carriage of many and heavy load of the consumer to their different destination.
1.3    OBJECTIVES OF THE STUDY   
    As most researchers have found out that transportation service is one of the means of improving business activities. The major aim of this is to find out consumer attitude towards “Okada” transport service in Nigeria, their causes and to suggest possible solution.
    The objectives of this study are to critically analyze and highlight the consumer attitude towards “Okada” riders in Nigeria.
    To serve as a source of learning on how to relate and speak to the riders, not ignorantly or by harsh words to avoid conflicts or arguments between the two parties.
    Another aims of this research is to find out the various avenues by which the development of relationship between commercial transporters (Okada) and their consumers. This research intends to find out the problems of the Okada riders and their effect on the economy of the country. It also aims to educate them on how they relate with the people render services to.
1.4    SIGNIFICANCE OF THE STUDY
    There are different means of transportation example road, water, air, railway transportation. Among the road transportation we have the Okada transportation, Okada transportation might seen to be cheap transportation and low rate compared to other transportation services. Okada transportation has on intense significance in ensuring economic growth and development in the nation and economy at the large.
SIGNIFICANCE OF THE STUDY TO THE SOCIETY
    Okada service was a gradual development of the rural economic leading to poverty alleviation and food security. The study found that majority of the rural dwellers are strongly agreed that the economy impact, cultural impact, societal impact, health impacts and environmental impacts derived from Okada services is rural community development. It thus demonstrated that the perception of rural dwellers on the constraints hindered Okada services in community development were major constraints